Artificial Intelligence (AI) encompasses a broad spectrum of technologies and approaches, each with its unique characteristics and applications. At the most basic level, AI can be divided into two main categories: narrow AI and general AI.
.DIGITAL 3000 - The Consultancy Hub
.DIGITAL 3000 (D3000)
- The ABCD Hub
DIGITAL 3000 - The ABCD Hub was founded by Andrew Prophet, the vision was inspired in part by commercial and lifestyle changes that emerged during the COVID-19 pandemic, such as remote working and the increased use of video-conferencing-based technology. Prophet is particularly interested in leveraging trends like the growth of e-commerce, and more recently the rising demand for artificial intelligence applications across web components, mobile apps and marketing-tailored solutions.
The consultancy's mission is to provide first-class ABCD solutions, while offering clients more control and insight across the complex digital ecosystem from initial concept and creation, through to final media delivery and optimization.
The ABCD Hub Services
APPLICATIONS
BRANDING
CONSULTANCY
DIGITAL MARKETING
APPLICATIONS
Application services cover a wide range of development and design activities that bring digital products to life for businesses and customers. Starting from conceptual designs and efforts, through to restyling and refreshing existing websites. D3000 develops and builds sophisticated web components like forms, multimedia, animations, calendars, commerce modules, and more. These front-end web components create the structure and interactivity of a website or application. Beyond web components, application services may include a full website or mobile app build, integrating the visual design, front-end logic, and database components into a finished product.
In our Digital First World, customer-facing sites and apps require additional services crucial for driving traffic, engagement and conversions. Search engine optimisation (SEO) architecture can improve visibility on search engines like Google. Social signals leverage platforms like Facebook and Twitter to increase awareness. Sales funnels strategically guide visitors across pages and interactions optimised to convert them into customers. Our user experience (UX) experts evaluate and review sites and apps to identify opportunities to remove friction and improve customer experiences through database architecture, navigation, visuals, content; and more are all factored into the D3000s approach to architecture. The breadth of DIGITAL 3000’s application services ensures that businesses can bring their digital product visions to life with custom sites, apps, components, plus optimisations that effectively engage their target audiences. Developers and designers collaborate to not just build the technical site or app, but craft the end-to-end customer experience.
BRANDING
.DIGITAL 3000 - The ABCD Hub's creative brand solutions encompass a wide range of services that aim to boost brand recognition, attract customers, and convey brand values through visual media and messaging. At the core of DIGITAL 3000’s offering is logo design - conceptualisation, iterations, and finalisation of logos that encapsulate a brand's identity and values, which provide the blueprint for visuals, voice and personality to ensure brand consistency across mediums. Another key focus area is the creation of product placement and brand awareness campaigns through digital content and social media. This involves strategically inserting branded products into viral videos, social media posts, influencer content and more. Video shorts can also be made in partnership with brand owners, showcasing products/ services to targeted audiences in an organic, and entertaining format.
If you're a startup looking to launch a brand or an established company seeking a revamp, the Hub's creative brand design solutions can help craft compelling brand stories and experiences. Whether developing a self-service approach or requiring full-service support, the DIGITAL 3000 approach allows brands to connect with consumers in meaningful ways across traditional and digital media landscapes. With a pulse on the latest trends and their fingers on the creative pulse, they enable brands to stand out.
CONSULTING
Operational and Strategic Digital Transformation Consultancy services can identify opportunities for companies to digitally transform their business operations and strategies, and provide solution frameworks to help guide them through successful transformations. As digital transformation consultants, we conduct in-depth assessments of a client's current processes, systems, and capabilities to pinpoint where they can benefit from adopting new digital technologies and methods. This includes looking at opportunities to digitise manual workflows, leverage data and analytics, build omnichannel customer experiences, implement cloud solutions, and more. DIGITAL 3000 can build comprehensive transformation roadmaps, outlining both the operational and strategic changes needed at each stage.
A key part of our consultancy is to equip clients with the skills and mindsets needed to continuously innovate and adapt, rather than just implementing a one-time solution. We provide extensive training and upskilling programs to build internal digital capabilities. We also help to instil an agile, iterative approach through techniques like goal setting, customer trust cycle mapping, and regular performance reviews. Our end-to-end approach spans identifying digital transformation opportunities, providing actionable solution frameworks, and building sustainable internal capabilities so clients can thrive in an increasingly digital world. DIGITAL 3000’s creative brand design solutions also excel at media planning and buying to ensure brands achieve optimal visibility and engagement across platforms. Not to forget our adVerification, Brand Safety and Viewability benchmark audits.
DIGITAL MARKETING
The mix of any company or individual's earned, owned, and paid media services can provide the perfect balance for success. DIGITAL 3000 has developed a comprehensive approach to executing digital marketing campaigns from start to finish, across the mix. The process begins by collaborating with clients to establish clear campaign objectives and identify the target audience based on demographics, interests, and behaviours. With the goals and audience defined, the next step is meticulous media planning to determine the appropriate mix of owned, earned, and paid channels to both reach and resonate with the target market. This is followed by the creation of high-quality, engaging content across platforms like social media, blogs, and websites to attract and retain audience attention. The paid media component involves managing SEO, PPC, programmatic and paid social campaigns to amplify content and drive website traffic through targeted ad placements.
Throughout the campaign, there is continual performance monitoring using key metrics like impressions, clicks and conversions to optimise towards the stated KPIs. The ultimate goal is to provide clients with actionable insights that can inform strategy and improve ROI over time. With expertise across all major digital marketing channels and a data-driven approach, this full-funnel service offering enables brands to connect with their audience and accomplish their awareness, engagement and conversion goals.
Who Is Andrew Prophet?
Andrew Prophet's rise to preeminence as a Digital Marketing expert and entrepreneur consultant is a tale of vision, talent, hard work and an unrivalled passion for innovation. Prophet's illustrious career began in the early 2000s amid the dotcom boom, as he lent his talents to an array of promising startups, some of which would eventually be acquired by Fortune 500 juggernauts. Recognising the potential of these fledgling companies early on and providing instrumental guidance, Prophet played a role in their meteoric success stories. These successes then caught the attention of tech titan Microsoft, who recruited Prophet in 2006 to form part of the UK launch team and help spearhead the adoption of their trailblazing AdCenter platform. Bringing his Search knowledge brilliance of SEO, Paid Search, AdServer tagging and Bid Management to the tech giant, Prophet was tasked with being one of the ambassadors of this programme in the UK. Again, three years later, tasked with forming part of the extensive rebranding efforts around the launch of Bing, Microsoft's Search Engine.
After, this period he then progressed across the wider Digital channel roles agency-side, devising and executing integrated digital campaigns spanning Affiliate Marketing, Display ads, Paid Search, and SEO, alongside Social Media, Programmatic and traditional advertising. His proficiency across these disciplines made him an invaluable asset to spearhead the Digital adoption and growth of a wide range of clients globally. Significantly, increasing their ROI and knowledge base. Over the next decade, Prophet continued to cement his sterling reputation as an authority on emerging disciplines like ad verification, brand safety, and GDPR compliance tools. Mastering digital marketing's constant evolution through each innovation, Prophet established himself as an indispensable leader guiding companies to succeed through turbulence and change. Now, having conquered the digital landscape over two decades, his focus has wisely turned to exploring personal development strategies and leveraging AI to unlock new potential for entrepreneurs chasing their business dreams. In examining Prophet's storied background filled with visionary accomplishments and zeal for driving innovation, it becomes abundantly clear, his wishes to create a leading digital marketing luminary amongst the new Entrepreneur Class.
Entrepreneurship - Better Later, Than Never
The devastating loss of his beloved mother during the COVID-19 pandemic left Andrew Prophet bereft and searching for greater meaning in life amidst his grief. Rather than succumbing to despair, he channelled his pain into two pivotal decisions that allowed him to pursue his passion for personal development, wealth creation, and helping others. Andrew founded Jade Logistics, an Amazon delivery franchise that found success by providing fast, reliable service; focusing on the last-mile delivery sector. At the same time, he launched Digital 3000, a consultancy firm focused on advising entrepreneurs and SMEs on strategies for building and scaling their online businesses. Through the challenges of launching these two companies, Andrew gained invaluable first-hand insights into the strategies and mindset required to achieve long-term success as an entrepreneur.
Eager to share these hard-won lessons with other aspiring entrepreneurs, Andrew created PROPHETCORNER.COM - an empowering platform where he provides hands-on coaching and mentorship on critical topics like strengthening mindset, wealth creation, health and wellbeing; while not forgetting his background of focusing on how to hone leadership, branding and digital marketing skills. He openly and honestly draws from his own experiences of overcoming adversity, building successful business ventures from the ground up, and constantly striving for self-improvement. Andrew now guides others down the sometimes rocky but ultimately fulfilling path to making their entrepreneurial dreams a reality. His authentic desire to spread positivity, inspire bold action, and make a tangible difference in people's lives shines through in the enthusiastic community rapidly growing around PROPHETCORNER.COM and its empowering resources. Note: The launch of his new VIP Private Community Lounge will take place in the summer of 2024.
Andrew Prophet's Core Philosophy
Andrew Prophet's extraordinary success stems from his relentless dedication to self-improvement, learning, and constant betterment. As an entrepreneur thriving in the digital landscape, Prophet staunchly believes in the transformative ability of mindset and the necessity of cultivating the right disposition and abilities to flourish in today's ever-changing world of technology and online business. Prophet stresses assuming full accountability for one's prosperity and adopting an upbeat, solution-focused mindset. He recognises that with the rapid pace of change in the digital age, only those who are adaptable, eager to learn, and solution-oriented will find success as innovators and business builders. He firmly believes that with the right mindset, anyone can achieve greatness if they are willing to put in the hard work required.
Rather than viewing obstacles as setbacks, Prophet maintains an optimistic perspective, tackling challenges as opportunities for improvement. His inspirational story demonstrates the power of embracing constant self-betterment, lifelong learning, personal accountability, and maintaining a solutions-oriented mindset. Prophet's unrelenting drive toward self-mastery serves as a model for aspiring entrepreneurs looking to make their mark in the digital landscape. By dedicating himself to personal growth and cultivating the ideal mindset and abilities for today's tech-driven business world, Prophet has achieved extraordinary success and influence.
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